Maddie Edwards, BA

Maddie is the Manager, Athletes and Sponsorship at Manifesto. 

She brings valuable marketing and client management experience in both agency and brand enviroments.

During her five years in Field Marketing at Red Bull, Maddie worked on national brand-building marketing campaigns and iconic sporting events such as Red Bull Joyride and Red Bull Homerun.

Maddie holds a BA Sport Media from Toronto Metropolitan University (TMU), where she focused her studies on sport business, marketing, and content production. While completing her degree, she worked in the TMU Athletic Counselling Department, piloting support programs for varsity athletes.

As a former Team Canada figure skater, she also has extensive knowledge of the Canadian sport landscape. Having competed internationally for many years, she has a unique and first-hand understanding of the high-performance athlete experience.

Manifesto represents an accomplished group of Canadian sport personalities, athlete leaders and difference makers including Hayley Wickenheiser, Nazem Kadri, Natalie Spooner, Brad Gushue, Charles Hamelin, Rosie MacLennan, Reece Howden, Skylar Park, Alannah Yip, Marielle Thompson, Steven Dubois, Noah Bowman, Erin Brooks, Matt Berger, Meaghan Mikkelson, John Herdman, Jade Iginla, and Craig and Mark McMorris.

We also manage endorsements for pro athletes including Blue Jays first baseman Vlad Guerrero Jr.; Toronto Maple Leafs star Mitch Marner; Canada's breakout female tennis star Leylah Fernandez; hockey legend Mark Messier; Calgary Flames forward Nazem Kadri; and Montreal Canadiens Brendan Gallagher and Carey Price among others.

For more information about our athlete and sponsorship services, please use our contact form.

Russell Reimer, MCS

Dan Kuzmarov, BA, LLB

Maddie Edwards, BA

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