Increasingly, major sport events have been recognized as both economic drivers and powerful place-brand builders for communities.
Through client relationships with over 15 World Cup and World Championship events, Calgary 2026 Olympic and Paralympic Games Bid Corporation, X Games Calgary, Red Bull Crashed Ice Edmonton (2015 and 2018), The City of Calgary, Freestyle Canada (CFSA), PGA TOUR Champions Shaw Charity Classic, Canada Snowboard (CSF), Red Bull X-Fighters Calgary, 2015 ISU Speed Skating World Championships, 2016 JUNO Awards, 2015 Canadian Open Volleyball Championships, WinSport Canada's World Cup Roundtable, Red Bull Supernatural and the Burton Canadian Open, our understanding of how to quantify and establish the hosting value of events is at the forefront of sport tourism in Canada.
Our work includes leading bids for major events for both cities and event rights holders, innovative ideas in sport tourism and governmental fund development, and event marketing strategies that deliver significantly increased hosting ROI.
For more information on our sport tourism projects and consulting services, please contact Russell Reimer, President.
Russell has been, and continues to be, an integral part of the successful bid to bring Red Bull Crashed Ice to Edmonton for the first time in March of 2015. Combining his professionalism, extensive network and inherent understanding of sport tourism, the “Crown Jewel” of Red Bull’s global event portfolio will now reach a whole new audience in one of the biggest hockey towns in Canada.
Country Sport Manager, Red Bull Canada
Russell has an intimate understanding of the action sports world and helped us to successfully navigate the sport tourism market in Canada to form meaningful partnerships that enhanced our event and exposed our brand to a new audience.
Event Director, Burton Global Open Series
Russell was instrumental in developing the initial business case for exploration of the Olympic and Paralympic Winter Games in Calgary. And later, for Calgary 2026, he supported the development of the Vision, Mission and Values of the bid and the overall narrative development for the International Relations Team's bid presentation to the members of the Association of National Olympic Committees (ANOC).
Senior Planning Advisor, Calgary 2026
Russell's knowledge of and perspective on Canada's sport community is passionate and committed and his work for the Freestyle Canada (CFSA) has been invaluable in developing our sport tourism strategy and the funding for our FIS Freestyle Ski World Cups.
CEO, Freestyle Canada
Russell has been an integral part of our team for some time. He has provided strategic insight, creative thought and a meaningful value-add to many of our recent major event bid wins including the 2016 JUNO Awards and the 2015 Canadian Open Volleyball Championships. All of which is predicated on a genuine passion to build a great city through sport whether it’s for economic benefit or quality of life. He’s made a significant and important contribution to our team’s effort.
Marco De Iaco
Executive Director, Calgary Sport Tourism Authority
With passion and experience in sport, Russell is the ideal person to work with WinSport Canada’s Sport Department. His knowledge has resulted in the ability to develop and facilitate initiatives that enable us to continue to host world-class winter sporting events at COP. His invaluable assistance and contacts have helped us to maximize the funding opportunities available for World Cup events in Calgary and the Bow Corridor.
Vice President, Sport, WinSport Canada
Manifesto worked with the City of Calgary throughout the Dialogue Phase of the Calgary 2026 Olympic and Paralympic Winter Games project as a Strategic Advisor.
Russell Reimer worked as a Strategic Advisor for the Calgary 2026 Olympic and Paralympic Games bid including Athlete and Community Engagement and International Relations.
Manifesto works with Red Bull Canada to develop strong international bids for Red Bull events across Canada, including Red Bull Crashed Ice in Edmonton in 2015 and 2018 and Red Bull X-Fighters in Calgary in 2009.
Manifesto has worked with Tourism Calgary and Calgary Sport and Major Events (CSME) on several major event funding projects including winning bids for the 2019 Canadian Country Music Awards, the PGA Champions Tour Shaw Charity Classic, the 2015 Canadian Open Volleyball Championships and the 2016 JUNO Awards.
The Future is Freestyle and Manifesto is worked with Freestyle Canada (CFSA) to develop a solid funding foundation for the return of the FIS Freestyle Ski World Cup to Calgary featuring Canada's top freestyle skiing talent and the best international field of competitors coming out of the Pyeongchang 2018 Olympic Winter Games.
Manifesto worked with WinSport Canada and Travel Alberta to found and develop the World Cup Roundtable initiative — an innovative and collaborative sport tourism marketing and funding model involving eight National Sport Organizations with World Cups in the Calgary and Bow Corridor. Reaching over 490-million viewers annually, the initiative positioned Alberta as a "must-see and must-do" destination to international audiences primarily in Europe. See the result.
One of six stops on the Burton Global Open Series, Calgary hosted the lone Canadian stop for four consecutive years from 2009-2012. Manifesto worked closely with Burton to ensure the event had a strong funding foundation and promoted Calgary internationally as a winter sport tourism destination.
Canada Snowboard enlisted the support of Manifesto to develop a solid financial foundation for Calgary’s first snowboard World Cup since the early 90s. The event, which showcases the best riders in the world 15 minutes from the City’s centre and generates over 200 hours of international television coverage, takes place at Canada Olympic Park’s freshly-minted superpipe.
Recognizing the consistent growth of mountain biking and its importance in Calgary’s active sport culture, Russell Reimer co-founded the Bike Calgary Festival and lead a successful bid to bring a UCI Mountain Bike World Cup to the city for the first time, forming the foundation of the Festival.
Russell Reimer managed the brand development and sponsorship marketing for the event, repositioning the TransRockies Challenge from an established regional stage race to the Tour de France Rocky-Mountain style.